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There's another compelling reason to bring back a cheaper MacBook: It's the perfect way to court disgruntled Windows users, something Apple hasn't really done since its "Get A Mac" ads from the mid-2000s. I figure the unbridled success of the iPhone and iPad made Apple focus less on directly competing with Windows. The sleek designs of the 2011-2015 era MacBook Air and Pros were their main selling points, but Apple's push towards USB-C-only machines and unreliable butterfly keyboards later made it clear it wasn't totally focused on Macs.
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Murphy added: "As we look forward and anticipate customers' changing needs, we must ensure we continue to have the right setup and capabilities.
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刘年丰:我们的最终定位是软硬一体的公司,我们也认为具身智能在“脑”不在“型”。可以参考苹果,最核心的竞争力不是摄像头、不是主板,而是操作系统和生态。这条路虽然难,但也是我们想走的路。